Thriller
Keep the audience guessing.
Does the campaign reveal who comes back?
Connect approved campaign context. Inspect the reveal. Give the editor a precise note.
Explore the engineEvery genre has a promise.
Protect yours.
A reveal you meant to protect. A cue cleared for a different channel. A revision nobody has checked. Bring the release questions into one evidence-backed review.
FOR EDITORS, PRODUCERSAND THE PEOPLE WHO APPROVE.
Drama
Keep the emotion. Check the conditions.
The scene works. Is the music cleared for this release?
Review the cue against supplied rights evidence. Carry the open condition through the revision.
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Documentary
Let the story stand up to scrutiny.
Does the trailer’s claim have the evidence behind it?
Connect the claim to its supporting material. Inspect the wording, context and readable qualification.
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Animation
Make every version tell the right story.
Does the vertical promo still carry the line?
Review the rendered target version, then check the revision and record the approved release scope.
Explore the engineIllustrative genre scenarios. Explore specific release questions below.
TRAILER EDITORS / CREATIVE PRODUCERSSell the mystery.
Sell the mystery.
Keep the answer.
A missing character steps into the light. It is a powerful shot—and it tells the audience he survived.
00:08–00:11 The return that answers the mystery.
THE LAST MESSAGE / ILLUSTRATIVE SCENARIO
01 / YOU BRING
The exact cut, an approved story brief and the specific identity, fate or ending that must remain protected.
02 / CUT//CLEAR HELPS YOU REVIEW
Inspect timecoded picture, dialogue and caption findings against the supplied story context. Compare precise editorial options, then review a rendered revision independently.
03 / YOUR TEAM DECIDES
Choose what the campaign can reveal. Keep the original recommendation and the reviewer’s rationale together.
These supplied AI-generated clips illustrate the editorial problem. CUT//CLEAR analysis of them is still pending.
Watch the editorial examplePOST PRODUCERS / RIGHTS & RELEASE TEAMSThe track works.
The track works.
Does the clearance?
A campaign expands from streaming to Broadcast. The music cue has not been cleared for that new channel.
CUE A / DOCUMENTED DEMO SCOPEOne cue.
One cue.
Different permissions.
- Streaming
- Included
- Social & paid digital
- Included
- Broadcast
- Separate approval required
The open condition travels with the review.
ECLIPSE PROTOCOL / STORED SYNTHETIC DEMO
01 / YOU BRING
The cut, cue details, intended territories and channels, and the relevant clearance documents.
02 / CUT//CLEAR HELPS YOU REVIEW
Connect the specific cue and release scope to verified document passages. Keep an unresolved rights condition visible through the revision and approval process.
03 / YOUR TEAM DECIDES
Request clearance, remove the channel from scope, replace the cue, or record a named authorized exception where appropriate.
A review record does not grant rights. Documentary support and an authorized human decision are still required.
Inspect the synthetic review recordLOCALIZATION / ACCESSIBILITY / FINISHINGA great line means less
A great line means less
when nobody can read it.
A caption is clipped in the final frame. A social crop could put an essential disclosure outside the visible area.
CHECK THE RENDERED OUTPUTThe words belong
The words belong
inside the frame.
Caption timingKeep the line readable.Placement · contrast · target format
ILLUSTRATIVE DELIVERY SCENARIO
01 / YOU BRING
The rendered target version, caption sidecars, timebase and the actual channel or delivery specification.
02 / CUT//CLEAR HELPS YOU REVIEW
Inspect timecoded accessibility findings alongside available media measurements and the selected delivery requirements. Missing measurements remain explicit gaps.
03 / YOUR TEAM DECIDES
Correct the affected caption or rendition, render it again and review the actual output before closing the issue.
An attached caption file is not completed linguistic QC. A projected crop is not proof that the delivered rendition fails.
Follow the revision workflowBRAND / GAME / PAID MEDIA TEAMSMake a strong claim.
Make a strong claim.
Give it solid ground.
An ad says “50% faster.” A game trailer shows a sequence that could be mistaken for captured gameplay. The supporting context matters.
FROM HEADLINE TO EVIDENCE
“50% faster.”
- What is being compared?
- Where is the supporting evidence?
- Does the qualification stay readable?
Three review questions. One accountable claim.
ILLUSTRATIVE CLAIMS SCENARIOS
01 / YOU BRING
Approved copy, substantiation, offer terms, disclosure requirements and—in game campaigns—the declared capture basis.
02 / CUT//CLEAR HELPS YOU REVIEW
Inspect objective claims, qualifications, release copy and audience-facing implications against supplied evidence. Distinguish a supported fact from an inference or an evidence gap.
03 / YOUR TEAM DECIDES
Substantiate the claim, qualify the wording or change the cut. Keep final legal and release judgment with the responsible team.
CUT//CLEAR supports review; it does not certify legal compliance, predict conversion, or infer hidden gameplay systems from a trailer.
Discuss your campaignFRANCHISE / EPISODIC / CAMPAIGN TEAMSEach cut hints.
Each cut hints.
Together, they may tell.
A teaser exposes a location. A social asset adds a face. A press interview supplies the connection. The campaign can reveal more than one cut does.
THE CONNECTION IS THE QUESTIONA place.
A place.
A face.
A missing piece.
TeaserSocialPress
Human-confirmed context, reviewed together.
ILLUSTRATIVE CAMPAIGN SCENARIO
01 / YOU BRING
Human-confirmed campaign facts, approved public context, franchise references and the protected story boundaries.
02 / CUT//CLEAR HELPS YOU REVIEW
Use the Campaign Exposure Graph and franchise memory to connect declared facts and prior decisions. Public research remains a lead until a reviewer evaluates its relevance.
03 / YOUR TEAM DECIDES
Confirm which connections matter for this cut, then carry the agreed context into review. Preserve the campaign dossier behind the approval.
Exposure weights are not measured audience reach or recall. Popularity and public speculation are not verified story evidence.
See how context enters reviewRELEASE APPROVERS / DELIVERY OWNERSApproved is a version.
Approved is a version.
Not a filename.
The team approves one cut. A later export arrives with the same name. Is it still the file that was reviewed?
VERSION-BOUND RELEASE RECORDThis cut.
This cut.
This scope.
This decision.
- Reviewed media checksum
- Findings & human dispositions
- Named approver & release scope
- Delivery match or change
ILLUSTRATIVE APPROVAL & DELIVERY SCENARIO
01 / YOU BRING
The reviewed version, completed human dispositions, release scope and the delivered media to check.
02 / CUT//CLEAR HELPS YOU REVIEW
Preserve a signed, version-bound approval and its verification package. After approval, ShotLock can record an exact-match or changed result against the locked media checksum.
03 / YOUR TEAM DECIDES
Investigate a changed delivery before relying on the prior approval. The named approver owns the final release scope and remaining conditions.
A file checksum detects a change; it does not explain the creative difference. External captions need their own content checksum for content-level verification.
Explore the sample decision recordONE REVIEW WORKFLOW. DIFFERENT QUESTIONS.Built around
Built around
the asset you’re releasing.
Choose a human-confirmed media profile at intake. It shapes the evidence required, specialist priorities and the questions the review should ask.
Film trailers & TV / streaming promos
Protect identity reveals, endings and episode discoveries. Review story promise, franchise context, release copy, rights and accessibility against your approved references.
Game trailers
Review the gameplay promise, capture basis, platform and release claims, disclosures and audience expectations. Do not infer unshown mechanics or hidden game systems.
Commercials
Review objective claims, demonstrations, offer terms, endorsements, readable qualifications and market-specific copy against supplied substantiation.
Social & paid media
Review sound-off clarity, captions, target crops, sponsorship disclosures and the call to action against the selected placement. Audience response remains a hypothesis without performance data.
Other promotional media can use a general review profile. Performance for each profile must be evaluated on authorized, human-reviewed media; synthetic demos do not establish production accuracy.
Find the issue.
Keep the creative intent.
Intake Review Revise Verify Approve
Explore the workflow Discuss your use case